Health copywriting that delivers results

60% increase in health tech sales with compelling copy

The problem - poor sign-up rates despite an excellent offering

In November 2021, I was contacted by a health professional with a problem. After years of study to build his medical and business skills, his health tech business wasn’t achieving its full potential.

He had an excellent business model, fabulous service offering, and support from various medical specialists. But he just wasn’t getting the sign-ups to his subscription-based service he’d hoped for.

The solution - updated copy to drive interest and sales

The first thing I did was review his sales and marketing collateral. It had great bones, but lacked clear, compelling messaging. He engaged me to add the zest it needed to deliver results (without breaching any codes).

I set about updating the copy for his sales and educational materials to:

  • Clarify the service’s benefits and place them front and centre

  • Simplify the language and make them easier to read

  • Add compelling reasons to sign up

  • Make the call to action clear.

The result – 60% increase in sign ups

I contacted him several months after the materials were updated with fresh copy, along with new design. He reported sign up rates were now sitting at 80%, compared to 50% before we worked together. That’s an increase of 60%!

Like to supercharge sales and grow your business? Get in touch to find out how I could help you.

Persuasive copywriting boosts sales of a course for health professionals

The problem – lacklustre sales of online PD course

In 2022, a physiotherapist sought my help with copywriting for a sales page. He had invested enormous time and energy to gain expertise in shoulder pain treatment – and creating an online course to share that expertise with other health professionals.

The course was top notch. It had over 16 hours of professional development, approved for CPD points by several leading health professional bodies. He had distilled all the evidence for managing shoulder pain into a clear, digestible format. The training also included loads of video demonstrations of assessment and treatment techniques.

Their current sales page was achieving okay. But, about to embark on a PhD, he wanted to generate more passive income from course sales. I was tasked with amping up the page to make it more compelling and drive course purchases.

The solution – powerful sales page copy

Reviewing the current page, I found it had good information but lacked persuasive elements. I reworked it to:

  • Acknowledge pain points of potential buyers and explain how the course solves them Keyword-rich headings for all the subtopics
  • Clarify and emphasise the benefits of doing the course

  • Highlight proof points, like course reviews

  • Demonstrate the value of the purchase price

  • Add some personality and fun

  • Add compelling reasons to buy now

  • De-risk the purchase.

The result - supercharged sales and a course price rise

Within a couple of months of the new page going live, he was making enough extra sales to raise the course price by 15%. Although he hadn’t kept metrics, he was very happy with the results.

Here’s what he said:

We worked with Sophia to create a sales page for our online course about shoulder pain. The entire process with Sophia was smooth and easy, and she really understood our brief and delivered a great outcome for us. We are very pleased with the results and can recommend working with Sophia if you are a health professional looking for powerful website copy.”

Jared Powell, The Shoulder Physio

Disclaimer: I cannot guarantee results like these as too many factors are outside my control, such as market forces and your competitors’ actions. However, I guarantee to do my utmost to help reputable health and medical businesses boost interest and sales with powerfully persuasive copy.

I’ve completed SEO copywriting training with the Australian Writers’ Centre and The Recipe for SEO Success