Trustworthy and compelling writing for health, medical and biotechnology brands 


As a health organisation or business, people count on you for high-quality, trustworthy health information. My health communication skills can help you to:

Build brand awareness and trust

With persuasive copy highlighting how you benefit patients, the public or health businesses.

Educate, inform and inspire your customers and the public

With trustworthy, evidence-based and motivational health content

Convert lookers into loyal customers

With compelling copy that drives interest and sales, without the sales speak.

Establish you as a thought leader and expert in your field

By showcasing your knowledge, experience and capability

Deliver dependable, engaging health copy that people love reading

With credible, easy-to-read content that speaks to people's health needs and concerns

Connect you with your readers

With empathic words that consider the patient health journey

-Mark Suttie, Strategic Marketing Manager, Healthscope

I have been incredibly impressed with my experiences whenever I've had the opportunity to work with Sophia Auld. She is a delight to work with and a consummate professional at her craft. It is fantastic when you can recommend a writer to your colleagues and get nothing but glowing feedback. My most recent experience working with Sophia, she managed to quickly and very effectively deliver a vast swathe of perfectly written content. Great quality work that was instantly approved (which is rare). I'm very happy to highly recommend Sophia Auld. 

-Sarah Brennan, ILC Project Manager, Deaf Children Australia

Our experience working with Sophia has been incredible. We engaged Sophia to produce copy for a new website focused at providing curated content to parents who have a newly diagnosed deaf or hard of hearing child. Sophia is an exceptionally skilled and professional writer whose ability to understand complex subject matter and craft succinct copy is reassuring. The efficiency and quality of her work are of the highest standard. Would highly recommend Sophia to anyone wanting editorial work. We  look forward to working with her again.

If you need an experienced health writer who’s professional, approachable and super-easy to work with, I’d love to chat.

My specialty is transforming complex medical information into

engaging and easy-to-read content


Benetas brand I have worked with


              What people say about working with me

Annie FOX 

Head of Brand and Community—The Violet Initiative

Sophia has the rare ability to navigate several complex brand guidelines simultaneously and still turn in compelling, clean and on-brief copy. Violet is a brand that plays in an incredibly complex space: end-of-life, and Sophia manages to hold the medical and human needs for any article she produces in equal regard. She’s a professional who has impressed me every single time

Shayne Welch

Marketing Manager
—Growing Potential

Sophia is a phenomenal copywriter

Sophia is an integral part of our virtual marketing team, writing content for allied health, early intervention, disability and Indigenous brands across all channels. Sophia’s gift is turning complex topics into easy-to-read, compelling, research-backed content that is SEO-ready. I highly recommend Sophia for your health writing needs.  

about Me

25 years' healthcare  experience

I’m an intelligent, reliable and approachable copywriter that’s super-easy to work with. My 25 years of healthcare experience helps me deliver articulate, compelling copy that speaks to the needs and concerns of patients. I especially enjoy turning complex health and medical information into content that is accurate, engaging and helpful for readers.

I have a Bachelor of Applied Science (Physiotherapy) and have worked across various healthcare fields, including musculoskeletal, sports, orthopaedics, rehabilitation, disability services and aged and community care. I have postgraduate writing and editing training, plus SEO certifications.

As a tertiary-qualified and experienced health professional, I:

  • Know the Australian healthcare market, including the NDIS
  • Understand the needs and concerns of patients, their families, and health businesses and organisations
  • Can effectively communicate health concepts at all levels – including with patients, GPs, specialist medical practitioners, allied health professionals and representatives of insurance and WorkCover agencies
  • Understand evidence-based practice, levels of evidence and interpreting research findings
  • Understand how to comply with codes like those of AHPRA and the TGA.

I can help you with


SEO website pages
SEO blogs
Product and service descriptions
Staff profiles
Thought leadership content


Content marketing
Facebook ads
Case studies
Video scripts
Landing pages


Product and service info
Brochures and flyers
Blog posts
Case studies
Social post

Do you need health or medical articles that are well-researched and beautifully written?

I love writing trustworthy, evidence-based health content that educates and inspires readers.



Here's what more of my clients say:

Sophia is an exceptional copywriter

"We have utilised Sophia’s talents for a variety of projects including website copy, ebooks, social media profiles, social posts, video scripts and even client agreement forms. Sophia’s professionalism, project management, responsiveness, and quality of work has made her our preferred copywriting partner. We are living in a world where content is THE most important component of any marketing activity. A headline can make all the difference between someone engaging with your content or not. We choose not to risk it. We utilise someone like Sophia to ensure we get this right for our clients and our own business. I highly recommend Sophia for your copywriting needs."

Luke Hawley


Managing Director, Marketing Broker Australia

Sophia Auld is an exceptionally talented copywriter

“Sophia is an exceptionally talented, passionate and intuitive copywriter who leads unique, eye-catching words and tone. She possesses a rare mix of aptitude with a conscientious, organised and efficient nature. Her industry-specific local keyword research was also exemplary for our SEO. If you get the opportunity to work with Sophia, take it!”

Fergus Creese

CEO and Founder, My Careers


Cornerstone of our content strategy

“Sophia has been vital in helping us develop great content for our channels. We wanted a writer that understood our industry and the needs of our customers. With Sophia’s background in health and health writing, there was an immediate understanding of how to tell our story.”

Dr Ganesh Naidoo

CEO and Founder, Medmate Australia


Blog posts

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