Sophia was engaged to finetune the copy for the national Mental Health Professional Online Development (MHPOD) website that supports mental health workforce training and development activity. Sophia’s skill in capturing key concepts, ideas and elements of the broader MHPOD Program and transforming them into an engaging story will be essential in inviting people to connect with the MHPOD Program through the MHPOD website.

I would highly recommend working with Sophia. She is a great listener and provided a quick turnaround on deliverables.

Gerard Fox - MHPOD Program Manager, Victorian Department of Health

I really appreciated Sophia's professional approach to her work. She did what she said she would, when she would, and produced some great copy for my website that met with AHPRA health professional guidelines - something that was super important to me as a psychologist. I appreciated her industry knowledge of SEO and she made useful design suggestions re layout of the copy too, and presented it all in a user friendly format. Would definitely recommend her to others, and use her services again.

- LANa hall, Sage & Sound 

We worked with Sophia to create a sales page for our online course about shoulder pain.  The entire process with Sophia was smooth and easy, and she really understood our brief and delivered a great outcome for us.  We are very pleased with the results and can recommend working with Sophia if you are a health professional looking for powerful website copy.


Sophia provides an invaluable service in enabling us to rapidly develop and release high quality thought leadership content.

As a product development company specialising in medical device innovation, content is king. Sophia works to understand our business and complex medical technologies, then provides fast turn-around content that’s either ideal for our technical teams to flesh out, or ready for publication and promotion.

We’ve now worked with Sophia on numerous thought leadership pieces, and will continue to do so.

- Alan morris, Group Marketing Manager, hydrix

Sophia was very attentive to my business needs and working through what I was trying to achieve. Every step was made simple and work was completed very efficiently. Very easy to work with and would recommend working with her to improve your marketing materials!

- Benn scrivenor, founder and drector, qardia

Sophia is an exceptional copywriter

We have utilised Sophia’s talents for a variety of projects including website copy, ebooks, social media profiles, social posts, video scripts and even client agreement forms. Sophia’s professionalism, project management, responsiveness, and quality of work has made her our preferred copywriting partner. We are living in a world where content is THE most important component of any marketing activity. A headline can make all the difference between someone engaging with your content or not. We choose not to risk it. We utilise someone like Sophia to ensure we get this right for our clients and our own business. I highly recommend Sophia for your copywriting needs.

Luke Hawley

Managing Director, Marketing Broker Australia

Sophia Auld is an exceptionally talented copywriter

Sophia is an exceptionally talented, passionate and intuitive copywriter who leads unique, eye-catching words and tone. She possesses a rare mix of aptitude with a conscientious, organised and efficient nature. Her industry-specific local keyword research was also exemplary for our SEO. If you get the opportunity to work with Sophia, take it!

Fergus Creese

CEO and Founder, My Careers

Sophia is a star!

We are so thankful we found Sophia to produce our website copy! Sophia is clearly highly experienced in the health care industry, and was able to produce amazing copy that met our brief for SEO without reading like a keyword list. On top of that, Sophia is lovely to talk to, quick to respond to enquiries and produced all work in an efficient and timely manner. Thank you Sophia!

Amanda Semaan

Director, Active Ability

I recently engaged Sophia Auld to help me with researching and editing my ebook draft about women’s wellbeing. I chose Sophia because of her experience with writing ebooks, plus her strong background in working with health and wellbeing brands. Sophia is lovely and I loved collaborating with her, she is both interested and interesting. I felt safe with Sophia, as she was an efficient, productive and reliable copywriter.

Juliana Cameron

The Bondi Nanny

Sophia is a star!

It was a pleasure working with Sophia. I got more value out of her work in a few days than other copywriters took months to provide. AND it was way cheaper. I can definitely recommend her writing and will use again.

Stinus Hojensbo

Director, Nylille Baby

Brilliantly professional intuitive understanding

I am a physical therapist, and needed the help of a copywriter to write some leaflets for a low grade medical device that I am about to launch. After our initial contact, I was so relieved to know that I could entrust Sophia entirely with the job. She was so easy to work with.

I will certainly be returning for more of Sophia’s brilliance.

S'raya Rahmat

Ascension Health Products

Website content for Human and Animal Natural Health

Sophia was a pleasure to work with. She showed a clear and concise understanding of what I required and delivered great results in good time.

Seema Bhattessa

Restoring Therapies

Sophia Auld has been writing for our group of 9 schools for about a year. During this time, Sophia has impressed me with her ability to weave words together in a way that clearly communicates the intended message, her indepth research skills and her faultless capacity to meet deadlines. Even as a freelancer, Sophia has become a valued member of our marketing team!

David Garden

Marketing Manager, Australian Christian College

Sophia Auld brilliant copywriter

From our first conversation I knew that I had found the right Copywriter for my business.

Sophia is very intuitive and can very clearly express what it would take me more words and not so well structured sentences to say.

Having written copy for a website page, a brochure and an introductory letter all of which is going to be used to promote my business.

Her work was brilliant and I would highly recommend her as a copywriter and I look forward to working with her again. Thank you again Sophia.

Christeen Jacobs

Founder and Owner, Sew n Sew Sewing School

I engaged Sophia to write a media kit for my boutique travel business. Sophia was easy to work with, reliable and thoroughly professional. I was thrilled with the result and would be happy to recommend her as a copywriter.

Marina Gomberg

Founder and Owner, Australian Travel Club

I have found Sophia’s copywriting to be excellent and her service very professional. Her work has saved me valuable time, money and energy. I would be more than happy to recommend her to anyone needing a high quality, efficient and reliable copywriter.

Sirah Robb

Principal, Wythes Real Estate Cooroy

Sophia is an experienced writer who is knowledgeable in health and parenting and is able to produce detailed content quickly and ahead of deadline. She has a good understanding of how to sell a story to an audience and tailors her style to suit the publication.

Nina Young

Commissioning Editor, Kidspot

I found Sophia online and approached her to write copy for a new website we are building for the Mamanuca Islands tourism body. From the moment we approached her, Sophia has been nothing but professional and courteous. She responds in a timely manner and meets all her deadlines (which is important to me). The end result of the work she delivered to us is exactly what we asked for, so the brief was achieved with minimal changes required. That’s all you can ask from a copywriter. I have already contracted Sophia to complete another job for me, and will continue to do so.

Akshay Singh

Raffe Hotels and Resorts

I engaged Sophia to write content pages for a website I was working on for a client. There were six pages of quality content provided, so much so, that my client approved all first drafts without hesitation. Thank you, for saving me hours of time and for providing my clients website with a great on brand message and SEO content. Hope you use Sophia’s services in the future.

Nikki Tomasoni

Business by Design

Sophia wrote the copy for our sales campaign. Her copy was compelling and the tone exactly what we were looking for. Sophia provided helpful suggestions for our campaign and was easy to work with. We have no hesitation recommending her.

Callum Robinson

Versatile Structures

Sophia has been one of my go-to journalists to date at Newsmodo. Able to cover complex subject matter, conduct quality interviews and create compelling copy all-round, I truly trust Sophia with any brief I hand over. I know that by the time it returns to my desk, I’m not in for a huge job on my end, as her work is pretty close to flawless. I look forward to continuing my working relationship with Sophia!

Cassie McBlane

Former Editorial Manager, Newsmodo Pty Ltd

Sophia has edited all the content for my wellness business website. I have found her to be professional, reliable, and able to capture the tone I’m looking for on my site. I can highly recommend her for any editing or writing you need.

Jacinta McLennan

Founder, Go Healthy Living

In her years writing for Domain, Sophia has proved herself to be an excellent writer and researcher who always files on time and to a very high standard. Many of her stories remain some of our highest rating and most engaged pieces. Sophia has a great news sense and always knows what our readers will be interested in. I am happy to recommend her for any role as I know her professionalism and editorial skills are of the highest standard.

January Jones

National Editor, Domain

Sophia from Words Mean Business has helped us enormously by creating the copy for our new business website, http://www.drlandscaping.com.au, Sophia listened to what we needed and took the time to understand our business to ensure we were able to capture what we do and the services we provide.

Fantastic service and I would highly recommend Sophia – thanks so much from DR Landscaping!

Katie Reynolds

DR Landscaping

Sophia has the unique skill of expressing feelings in words to get the message across. Her description leaves an indelible impression in mind. Lucky to have her to do our copy writing!

Dr Chintan Soni

The Smile Workx Dental


I recently engaged Sophia’s services to look after my valued property clients while I was on leave. I’m very protective of my business and client base and would never just engage anyone to write for them in my absence. Sophia, I knew, would not let me or my clients down.  She was not only efficient with her turnaround of work but the quality of writing was superb.  She’s someone I’d have no hesitation in recommending or using again in the future.

Donna Webeck

Founder and Owner, Prestige Property Copy

Outstanding words every time

Sophia has consistently been in our top tier of freelancers at Newsmodo. Sophia can take on any brief and exceed expectations delivering beautifully crafted copy on time and on brief. From travel to tech to health Sophia proves that words really do mean business. Look no further for a stellar all-round copywriter and a leader in health writing.

Newsmodo Editorial Team

Cornerstone of our content strategy

Sophia has been vital in helping us develop great content for our channels. We wanted a writer that understood our industry and the needs of our customers. With Sophia’s background in health and health writing, there was an immediate understanding of how to tell our story.

Dr Ganesh Naidoo

CEO and Founder, Medmate Australia

Sophia just gets it! Professional and reliable!

As the Marketing Manager at a not-for-profit organisation overseeing 8 brands, I needed to find a new copywriter to assist on a large range of projects and campaigns. I found Sophia and have never looked back. Sophia has delivered already for me a new brochures suite, multiple website pages, multiple blog posts and a couple of press releases. One of the largest challenges for me was being able to find a copywriter that understands Indigenous language, disability, allied health, early intervention and most importantly SEO. Sophia just gets it, she is a professional, and I look forward to continuing our relationship. Thanks so much Sophia!

Shayne Welch

Marketing Manager, Growing Potential Ltd

Super happy with Sophia and her work

As a physiotherapist I was looking for web content, I wanted someone who understood what I did as a health professional, the boundaries which health professionals can advertise, and who can put words together better than I could. Sophia did not disappoint. She was clearly able to articulate what I wanted and I was very happy with the content. She was prompt, professional, timely and responsive. Thank you so much for your work Sophia, I will definitely use your services again in the future if I need them.

Bek McClellan

Director, Sunshine Coast Neuro Rehab

Want to find out more about how I can help you?

Book a FREE 15-minute phone call