website copywriting for health, medical and biotechnology brands

Did you know that nearly all transactions start online?

Your website is the face of your brand. For health and medical businesses and organisations, it’s critical (pun intended) that your website is professional, engaging and accurate.

Professional website copywriting is an investment in the health and longevity of your business. When done well, your website will continue to deliver healthy traffic and quality leads, forever.

Most importantly, it can convert those leads into loyal, lifelong customers.

what is SEO copywriting and why you need it?

SEO stands for search engine optimisation. It’s about increasing the quantity and quality of organic traffic to your website

If you want your health, medical or biotech business or organisation to be found on Google (or Bing, Yahoo, YouTube etc), then yes… you need it. Unless your website ranks well with search engines, you won’t get many visitors. And poorly written copy will have potential clients bouncing to your competitor’s site faster than you can say “Hey Google”.

Great SEO copywriting not only helps you get found on Google, it connects you with your ideal customers. That’s where I can help.

how i can help you with seo copywriting

As an SEO-trained copywriter, I can write the words that engage humans and satisfy Google’s cravings. It involves understanding the keywords your customers are searching for and using them strategically on your website.

Furthermore, great copy makes for a great customer experience. By speaking to your target market in a way that’s engaging and compelling, they’ll hang around longer and be more likely to buy from you.

why choose me for your website copywriting

Aside from my health background and writing expertise, here’s some other reasons why you should choose me as your website copywriter:

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I’m trained in SEO and understand how websites work

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I can provide keyword research and advice

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I won’t use dodgy “black hat” SEO strategies

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I’ll use plain English to explain things, not geek-speak

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You won’t need to take out a second mortgage to work with me

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I’m happy to work on projects that suit your needs and budget – from a simple, three-page site for a start-up to a massive site overhaul for an international organisation

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I’m approachable, friendly and easy to work with

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I’m reliable and professional.

Proud AWC graduate

I’ve completed SEO copywriting training with the Australian Writers’ Centre and The Recipe for SEO Success

Website copywriting packages

Every website is different and needs individually tailored web copy that’s compelling for humans and search-engine friendly.

To get a free quote for your website copywriting, get in contact with me. You can also visit my pricing page for more details.

Meanwhile, here’s some web copywriting packages that I’ve put together.

Each package includes:

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A detailed questionnaire so I can understand your needs and your business

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Briefing time (up to 60 minutes – by phone, Zoom, Skype, or email)

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Industry and competitor research

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Keyword research

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Advice on site structure

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Meta-data (title tags, meta-descriptions and header tags, which are crucial for SEO)

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SEO-optimised image title and alt tags, if required

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Up to two rounds of revisions, if needed

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1 round of comprehensive proofreading.

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Up to 400 words of SEO-friendly copy per page

The copy can be sent to you or direct to your web developer.

My packages are named in honour of my love for the ocean.

If these packages don’t suit your project requirements,

get in touch for a quote that’s tailored to your needs.

Let’s Start a Conversation

SOPHIA AULD

I’m a health
communications expert
with almost 30 years of
healthcare experience. 
I write trustworthy and
compelling content for
health, medical and
biotechnology brands.
My specialty is
transforming complex
medical information into
engaging and easy-to-
read content.

Contact me

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My services
  • Health and medical writing
  • Biotechnology writing
  • SEO website copy
  • Patient resources
  • Blogs, brochures, case studies, staff profiles
  • EDMs, Facebook ads
  • eBooks, video scripts
  • Product and service descriptions
  • Editing and proofreading