Whether you’re managing a massive marketing budget for a global health brand or starting a business, you might be wondering whether it’s worth hiring a health writer.
You may have to pay a bit more to work with a specialist, but it could be an investment that more than pays for itself.
Here’s five things to think about if you’re considering working with a health or medical writer.
1. How accurate does your content need to be?
It’s true that all health content should be accurate. But some industries have strict codes and regulations that must be adhered to. A specialist understands these codes and the dos and don’ts of complying with them.
In less-regulated fields, a general writer might be more than adequate.
2. Do you need someone who understands the concerns of health consumers?
The beliefs and desires of health consumers are complex. Health and medical information can be hard to understand or seem contradictory. Many people have misconceptions about health or simply don’t know much about it. Some believe myths perpetuated by bogus practitioners.
A specialist health writer understands the needs and wants of health consumers. Some have worked in health and have significant experience with the mindsets of health customers. Others have health issues themselves and have experienced healthcare from both sides of the fence. This provides a unique perspective and wealth of knowledge that health brands can tap into.
3. Do you need someone who can do good research?
If your content requires research, a specialist health writer will know where and how to find high-quality and relevant evidence. They will understand levels of evidence and how to interpret statistics. When writing for consumers, a good health writer can translate complex scientific findings into easy-to-read, helpful and engaging content.
4. Would you like your writer to be obsessed with health?
Most health writers are doing it because they love everything about health. When they’re not writing, you might find them out keeping fit, trying new recipes or reading health and medical updates.
If you want to work with someone who’s as obsessed with health as you are, then a specialist writer could be your best choice.
5. Do you need a writer who can easily understand your needs?
Because they work with health and medical brands regularly, a specialist writer knows their common needs. They can take an accurate brief and quickly understand the message a brand or business wants to convey. This can save you a lot of time and hassle in explaining the ins and outs of your brand and what you do.
I hope this helps you make a good decision for your health brand or business, so you can get on with helping your clients achieve better health!