SEO – What it is and why it matters

SEO – What it is and why it matters

Search engine optimisation (SEO) is a term you’ll hear a lot, sometimes with awed tones as if it’s a higher knowledge possessed only by web gurus. SEO is complicated. Hundreds of factors influence it. But that doesn’t mean you should despair and hand your website over...
What on earth is a copywriter?

What on earth is a copywriter?

I’m so glad you asked! When I tell people I’m a copywriter, they frequently think I deal with the laws about protecting created material.  That work is the domain of copyright. Copywriters, in contrast, are the creative individuals who work magic with words. They...